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Growth doesn't happen by chance. It starts at the top, with good marketing leadership.
Top brand companies already know it. It takes discipline + expertise to set a clear strategy and execution plan. To innovate and help teams bring their best work. To instill a customer-first mindset that delivers powerful insights.
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And if your growth needs to accelerate, this leadership depth is more important than ever.
I help brands grow.
And businesses run
better, faster, smarter.
As a contract CMO, I take on complete marketing ownership, and sometimes sales. I'll help your brand rise above the market noise and drive business growth.
I frequently guide brands through transitions, such as launch or scale-up, stalled revenue, and even leader or team turnover.
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My goal is also to lighten the mental load for the CEO. I'll tackle whatever's needed, marketing or beyond, to get the business where it should be.
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About
Katie Fagan, The Other CMO
A full-stack, classic brand marketer by training, I've spent 20+ years building brands and helping businesses in a variety of B2C + B2B markets (consumer healthcare, fintech, higher ed, SaaS, industrial manufacturing, and even art), through both digital + traditional channels.
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Demand gen, analytics, and innovation are my special sauce...but mostly, I have a passion for understanding why people make a specific choice for something, in a given moment.
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Services & Capabilities
I work with a very limited client roster, so that I can be immensely valuable and incredibly available.
We'll get your brand and marketing operating at a high level, to build both near-term wins and long-term value.
Contract Leadership
I step in as full marketing leader, assess gaps and weaknesses, develop a plan, bring on any necessary partners, and oversee implementation. And as you grow, I can continue building your permanent marketing function.
Strategic Advisory
A demand gen strategy for young brands, a growth plan for stalled brands, optimizing brand impact from acquisition or merger. In this engagement, I serve as advisor to the CEO to work through a specific challenge.